Quite simply, you should be able to find an online travel agency that can fulfill any expectation you may have. Whether you prefer self-service travel plans where you do all of your own searching and booking, or a full-service online agency that handles every detail on your behalf, there are many options available. Depending on the type of travel you will be undertaking, there are also various options that you can consider among online travel agencies. Some specialize only in travel packages, while others offer a la carte menus of travel services for you to pick and choose.
There are several expectations, however, that are universal to all online travel agencies. These have to do with the minimum level of service provided and the quality and competitiveness of the types of travel being sold. It is best to qualify the online travel agency on all of these expectations before you choose to enter into partnership with them for the travel you are seeking to plan.
The first universal expectation that you should have for your online travel agency is having a variety of destinations and packages available to choose from. It does not matter what specialty the agency might have, from full-service travel to niche travel such as cruises or unusual destinations. No matter what is being sold, you always want to partner with an agency that provides options. While the first option you see may very well end up being the best choice or the best value, you will have no means of determining that unless other options are available for comparison. Good self-service travel sites will readily offer you comparison information. Full-service online travel agencies should compile that same information and present it to you when you are in the process of making a decision.
The second universal expectation you should have when using an online travel agency is that they offer the same basic types of vacations from more than one carrier or provider. For example, you can choose between two major airlines for the same New York-to-Miami flight leg of your trip. If an online travel agency represents only one brand, they are not truly a travel agency; instead, they are a representative of that brand. If only one brand were offered, customers would have no means of evaluating whether the services and products offered were of value or were worthless. Having a number of providers to choose from when selecting hotel or airfare or cruise line shows that the travel agency is actively updating its site with the best prices and options currently available.
The third universal expectation that you should have for your online travel agency is price competitiveness. Although travel agencies sometimes charge fees to travelers in order to off-set their cost of doing business, those fees must be fair. The charges for the actual travel services you see published through online travel agencies should be no more than what you would pay if you went directly through the provider, and, in fact, less if bundled with other services.
The final universal expectation that you should have for your online travel agency is a service-level guarantee that ensures you get what you pay for and are treated in a courteous and appropriate manner. Online travel agencies should also offer some form of a guarantee for your purchases that no foreseeable action on their part or the part of the service provider will interrupt your travel. They cannot warrant against freak or random occurrences, but they can ensure that their own offerings are solid before offered.
Perhaps the best thing about using an online agency is the availability of customer reviews and feedback you can read before making a final purchase. Another nice convenience, for repeat customers, is the ability to create your own customer profile that allows you to save certain options in your preferences that will streamline future vacation planning. You can save time and hassle by storing any corporate or membership discount numbers, frequent flyer numbers and other pertinent information on your customer profile.
The expectations you hold for the online travel agency you select as a partner may be varied. If they can uphold these four basic standards of quality, you can be assured that you are getting sound representation and the best deals available.
Jeremy Foster is a freelance writer who writes about vacations all over the world, often focusing on special deals and exclusive information one would receive through working with travel agencies.
